Branding Study Shows Effectiveness Of Simplicity

585 396 Derek Kimball

branding simplicity

75% of consumers are more likely to recommend a brand because it provides simpler experiences and communications. In the United States, 29% of people said they would spend more money with companies who utilized simplicity in the consumer experience.

These findings and more come from a recent SiegelGate study titled the “Global Brand Simplicity Index“, in which some 10,000 participants were asked branding related questions and their answers analyzed.

While it’s difficult for me to put much credence into polls, studies and surveys; they can be interesting nonetheless. So what’s your take? I’ll leave you with this short video breakdown of this branding study; worthy of a watch for any business owner or brand developer.


Derek Kimball

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All stories by: Derek Kimball
  • Christopher Gunn

    Great points. The most direct route of a communication or service from the company to the audience is usually the best, especially today as we fight shortened attention spans, crowded markets, and the demand for speedy services.

    And I tend to agree with you, Derek, in that polls, studies, and surveys aren’t always the whole picture. It’s always best to treat them as a piece to the puzzle. Thanks for sharing.

  • DesignBuddy

    Thanks Christopher…I was reading through some of your blog articles today after seeing your comment. You’ve got some interesting stuff on there.

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