Archive for category: Branding

profits from design

Study: Companies Who Invest In Design Are More Profitable

02/24/2014 2:20 pm / Branding, Clients, Marketing / No comments

A recent study shows that Design driven companies outperform their peers in the S&P 500 by 228% over the last ten years.

namecheap redesign

New Logo & Website Design For Namecheap

01/21/2014 7:28 pm / Branding, Logo / No comments

New logo design and website design for domain registry leader “Namecheap”, as part of their rebrand. Compare their old vs new designs here.

branding simplicity

Branding Study Shows Effectiveness Of Simplicity

10/24/2013 11:51 am / Branding / 2 comments

A Recent branding study shows the importance of simplicity when it comes to the consumer experience with a brand. Here are some findings from the branding study.

cigarette branding on children

Cigarette Brand Logos Recognized By 86% Of Chinese Youth

10/04/2013 5:30 pm / Branding, Logo, Marketing / 2 comments

A recent study shows the effectiveness of branding and logo recognition on children. A whopping 86% of Chinese kids recognize cigarette logos.

new yahoo logo

New Yahoo Logo Design Revealed

09/04/2013 11:34 pm / Branding, Logo / 1 comment

Yahoo’s has unveiled it’s new logo design in hope to help “modernize” it’s brand. Are you with the majority in thinking this logo is a fail?


Logo Results: Yahoo’s “30 Days Of Change”

09/04/2013 9:03 pm / Branding, Logo / No comments

Yahoo is about to announce their new logo design. Here are some of the possible logo design concepts revealed by Yahoo via their “30 Days Of Change”.

Funny "How To Create A Hipster Logo" Guide

Funny “How To Create A Hipster Logo” Guide

08/25/2013 7:41 pm / Branding, Logo, Other / 2 comments

Tim Delger’s “The Hipster Logo Design Guide” pokes fun at the latest trends in logo design. It’s pretty funny, have a look.