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Dec 2009 04

Here are a few characteristics of great logo designs:

  • Memorable.
  • Design looks good in single color.
  • Visually balanced.
  • Colors used reflect the company or product.
  • Design is not extremely tall or wide.
  • Fonts mesh well with the logo mark or emblem.
  • Edges and outlines are distinct.
  • Simple and not overly complex.
  • Communicates.
  • Colors look good together.
  • Logo reflects the company in one way or another.
  • Looks good in both small and large sizes.
  • Unique and non-cliche.
  • Timeless and avoid trends.

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