I was asked by Kyle Langston of “Sdkenergy.com” to create a flyer design for an advertising campaign of their health energy drink. While I was given quite a bit of creative freedom with this project there were a few restrictions:
• Include the colors black and blue.
• Include the can in the design but the manufacturer logo can not be shown.
• Include lightning effects.
• Have the design target 18-35 year old males.
• Eye catching.
Kyle was pondering the idea of showing a business man or athlete being “energized” via the energy drink can. I liked the idea and translated the concept into the image shown above. Kyle was happy with the design but later mentioned that the flyer size needed to be changed, so some modifications needed to be made to fit the new size.
The most difficult part of this design was trying to display the can without being able to show the logo. Placing something over top the can would probably put too little emphasis on the can itself. I chose to show only the top of it instead. The logo was hidden and the can is still large enough to be a prominent part of the design.
Please click on the image above to view the full size preview.
