- What graphic design services do you provide?
I specialize in logo design/business identity for businesses and entrepreneurs but am also well versed in the following graphic design services:
- Logo design, corporate identity and branding.
- Image editing, photo touch-up and restoration, photography.
- Promotional design: flyers, album artwork, posters, banners, brochures & more.
- Custom graphics and scalable vector art.
- WordPress based web design and seo services.
To learn more about my services, please view the services pages in the drop down menu at the top of this website.
- What's involved in a logo design project?
Design brief: To save us both valuable time you will be asked to fill out my project questionnaire. This will help me better understand your needs, insights, and expectations. I will review your answers and spend some time establishing a price and a time frame for completion.
If we agree on the simple terms of the project, I will request 50% of the payment be sent prior to starting on your logo design.
Research: Some time is spent learning about your company or product in order to create a fitting logo. Often times, researching a client’s industry and competitors is helpful towards creating more custom logos and avoiding cliche designs.
Brainstorming: This is where I take all the notes I have gathered about your company (or what ever I’m designing the logo for), and begin to brainstorm ideas and start sketching my thoughts to paper. This process should not be rushed, as this is where the initial concepts are formed.
Drawing: When I feel I’ve got enough good ideas to work with, I begin the task of converting my favorite ideas and rough sketches into more clean and proportional designs. This step can become very tedious, but well worth the added effort.
Computer Development: By now, I’ve accumulated enough drafts of the logo design to re-draw digitally on the computer. After the designs are complete, I sometimes begin playing around with color options. There are instances where I don’t worry about color until the later steps.
Delivery and Analysis: The computer drawn concepts are then sent to you for analysis. Once a design is chosen, we then discuss any necessary modifications.
Finalizing: When a design is chosen and finalized, the second half of payment will be expected. After I receive payment, you will be sent the appropriate files for print and web use, as well as a receipt of purchase.
- What communication methods are available to me during a project?
Both phone and email are acceptable forms of communication. Email is often preferred because it’s non disruptive, allows for well thought out dialog, sending of images, and is a convenient method of recounting a discussion. Yet sometimes it’s just easier and quicker to have a phone chat.
Because of solicitors, I choose not to display my phone number on my website; though I provide it freely after initial email contact.
- I don't live near you... Is that a problem?
Not at all! Most of the people I do work for, I’ve never actually met. Between phone, email and file sharing, projects run smoothly and efficiently.
- Why should I work with you over another designer?
This is for only you to decide, but I can offer the following conveniences of working with me:
– I have over a decade of professional design experience, a degree in computer design and have worked with hundreds of clients from varying sizes and industries.
– I approach projects with a mindset of quality over quantity. Cutting corners or rushing jobs isn’t my thing.
– Your project won’t be juggled around between designers.
– You will be working with me directly rather than have to communicate with multiple persons.
– Your designs won’t be outsourced, crowdsourced or subjected to any unscrupulous practices.
– I strive to offer prompt, concise and detailed communication.
– Your designs will be custom-made rather than simply copied from stock graphics.
– My pricing is fair considering my level of experience and ability. My rates are also at or below AIGA recommendations.
– Glowing testimonials from numerous clients I’ve done work for and continue to do work for.
- Do I receive 100% ownership of completed design work?
Unless mentioned otherwise in a project agreement, you will receive 100% ownership of completed design work after final payments have been made. I only ask for the right to display created works in my portfolios for self promotion.
- What if I don't like the design work that I'm provided?
My policy is pretty standard. I require a non refundable down payment on all projects. If in the unlikely chance you are not happy with the design work that is presented to you in the allotted amount of work hours, you have the opportunity to walk away or purchase additional project time.
I believe this method is most fair because it splits the risk between designer and client. Taste is subjective so it’s impossible for any designer to guarantee satisfaction. With that said, certain steps are taken to help improve the likelihood of a satisfied customer. These include: a proper design brief, research, and thorough communication.
- What forms of payment do you accept?
Paypal, check and credit card are acceptable forms of payment. If you require payment by credit card, that can be done via Paypal, even if you don’t have an account. Paypal charges me a 3% convenience fee for payments received, but there will be no charges to you. Because of this 3% fee, check is the preferred method of payment.
- How long do projects take to complete?
The time frame for project completion will depend on your specific needs and my existing work load. To give you a rough idea, I usually request 4-6 weeks for a logo project or website, and 3-4 weeks for many print projects.
While I can sometimes accommodate tight project deadlines, I may have to charge more. Also, good design takes time, so it’s not recommended to rush the creative process whenever possible. If you’re on a very tight time crunch, you may be better off hiring a design agency. The cost will be much higher though.
- How do I receive my files once a project is complete?
Your final design files will be emailed to you after complete payment has been received. If for some reason the files can’t be sent via email (i.e. file size), I’ll provide a download link via my Dropbox account.
The file types/formats received depend on the type of project. Logo files for example, will be emailed in eps and/or pdf format; both of which are scalable and printable documents that can be edited by any graphic designer or print shop using industry standard software. If you require web versions of your logo, they can be provided as well. To learn more about file formats and other design terminology, check out my “graphic design glossary” blog post.
- Will you price match other designers?
Price matching only works for items that are identical. Since no two designers or projects are the same, it’s not really fair to demand “So and so only charges $200 for a logo design, why cant you?”.
There are various reasons why one designer may charge $200 for a logo, and another charges $1,800 (ex: time spent on projects, level of experience and expertise, quality of product/service, $ invested into business, etc). I personally have invested tens of thousands into education, computers, fonts, software, office equipment, etc. Not to mention Paypal fees self employment taxes and the thousands of unpaid work hours spent maintaining computers, learning, organizing files, creating documents, promoting business, etc.
So when you see a steep price tag, please understand that this is not all profit for a designer. Like with any business, much of the income must be invested back into the company.
Ultimately it is up to the customer to determine value of their investment based on a designer’s past work, capabilities, experience, level of communication, testimonials, reviews, etc.