Below are answers to commonly asked questions about my design services:
I specialize in logo design/business identity but offer a variety of graphic design services, including:
- Logo design and business branding.
- Image editing, photo touch-up and restoration.
- Promotional design: flyers, album artwork, posters, banners, brochures & more.
- Custom graphics and scalable vector art.
- WordPress based web design and seo services.
- Photography (I use a 7D Canon Camera w/ 3 lenses).
To learn more about my services, please view the services pages in the drop down menu at the top of this website.
Because every project is unique, I don’t find it fair to offer clients a “one price fits all” pricing structure. Instead, I offer specific price quotes tailored to your needs. This way you know exactly what you’ll be paying before committing to a project. If an hourly pay rate is more your style, my usual fee is $50/hr, however I’m willing to offer reduces rates for longer duration projects.
If you’d like to receive a price quote for a graphic design or photography related project, please fill out my quick questionnaire. The information you provide there will provide me with enough information to give you a price quote.
Price matching only works for items that are identical. Since no two designers or projects are the same, it’s not really fair to demand “So and so only charges $200 for a logo design, why don’t you?”.
There are various reasons why one designer may charge $200 for a logo, and another charges $900 (ex: time spent on projects, level of experience and expertise, quality of product/service, etc). Graphic design is like any other service industry; the pricing is based on a value of “worth”. It is up to the buyer to determine whether or not the price justifies the worth.
Paypal, check, money order and cash are all acceptable forms of payment. Because Paypal charges me a 3% convenience fee for payments received, I ask that anyone sending payment via Paypal add 3% to the final payment owed. Please be aware that projects begin once form of payment clears.
Your final design files will be emailed to you after payment is received/cleared. If for some reason the files can’t be sent via email (i.e. file size), then there is always the option of FTP, Dropbox or cd by mail. If you prefer files be mailed on cd, there will be a $10 convenience fee for projects less than $1,000.
The file types/formats received depend on the type of project. Logo files for example, will be provided in eps and/or pdf format; both of which are scalable and printable documents that can be accessed and edited by any graphic designer or print shop using industry standard software. To learn more about file formats and other design terminology, check out my “graphic design glossary” blog post.
The time frame for project completion will depend on your specific needs and my existing work load. To give you a rough idea, I usually request 2-3 weeks for a logo project, 2 weeks for a basic web design, 1-2 weeks for most print work.
While I try to accommodate tight project deadlines, in my experience, the best designs result from an un-rushed creative process. To lean more about why good design takes time, check out my logo design creation process here.
Not at all! Although I love having local clients, many of the people I work with are hundreds of miles away. With the internet, distance is not a barrier. All communication can be done strictly through email and phone, with no problem.
Absolutely! Full ownership of all accepted and agreed to design work is transferred to the client once final payment for a project is received. I only ask for the right to display created works in my portfolios for self promotion purposes only.
Design brief: To save us both valuable time you will be asked to fill out my project questionnaire. This will help me better understand your needs, insights, and expectations. I will review your answers and spend some time establishing a price and a time frame for completion.
If we agree on the simple terms of the project, I will request 50% of the payment be sent prior to starting on your logo design.
Research: Some time is spent learning about your company or product in order to create a fitting logo. Often times, researching a client’s industry and competitors is helpful towards creating more custom logos and avoiding cliche designs.
Brainstorming: This is where I take all the notes I have gathered about your company (or what ever I’m designing the logo for), and begin to brainstorm ideas and start sketching my thoughts to paper. This process should not be rushed, as this is where the initial concepts are formed.
Drawing: When I feel I’ve got enough good ideas to work with, I begin the task of converting my favorite ideas and rough sketches into more clean and proportional designs. This step can become very tedious, but well worth the added effort.
Computer Development: By now, I’ve accumulated enough drafts of the logo design to re-draw digitally on the computer. After the designs are complete, I sometimes begin playing around with color options. There are instances where I don’t worry about color until the later steps.
Delivery and Analysis: The computer drawn concepts are then sent to you for analysis. Once a design is chosen, we then discuss any necessary modifications.
Finalizing: When a design is chosen and finalized, the second half of payment will be expected. After I receive payment, you will be sent the appropriate files for print and web use, as well as a receipt of purchase.
This is for only you to decide, but I can offer you a list of conveniences or incentives of working with me:
• You will be working with me directly. With some of the larger design firms, you may not receive this one on one attention. Projects often get tossed around between designers.
• A good deal of time is spent responding to emails, trying to make them easy to understand and informative.
• Based on the industry recommended pay rate, my pricing is quite fair and much lower than what many designers are charging. With design firms, you can typically expect much steeper pricing due to their higher overhead costs of paying for larger office spaces, supervisors, larger scale advertising, etc.
• My logo designs are tailored specifically for your company. There are some designers and logo service providers that use collections of pre-made graphics. I call these “drive through” design shops. They appeal to certain people because they are cheap and fast. The result is typically a logo design that is overly generic. My logos are original, scalable vector, researched, and used only once.
• A design firm may consist of a dozen designers. 8 of them are fantastic at what they do, but the other 4 are not so good. Which one will be working on your project? Unless you can view the designer’s individual portfolios at a design firm (usually not the case), you may just be playing a game of Russian roulette with your design. By viewing my portfolio and viewing my website, you are able to get a good sense of my abilities and work process. I believe this is a great benefit I have over multi-member design companies.
• My projects are not outsourced to other designers or overseas to cheap labor markets.
• I don’t cut corners or rush my projects. Quality design over quick design.
My policy is pretty standard. In the unlikely event you are unsatisfied with the final design, you are left with a couple of options. For logo design projects, you will have the option to purchase additional concepts (at pre-determined rate), or to walk away.
If you decide to walk away from the project, I will keep the initial 50% down payment for time invested, but you are not expected to pay the remaining amount. Only when full payments are received, do the rights of any designs become property of the client. For all other (non-logo) projects, the same rules apply.
Please note; I have yet to have a customer just walk away empty handed. It is my goal to make you happy, and I will do what I can to achieve just that. However I must protect myself as well. Offering unlimited concepts and revisions is just not possible or realistic. Any design company offering this sort of deal is pure bogus. What does “unlimited revisions” mean…50 revisions?…100 revisions?
You can contact me by email or phone, which ever you prefer. I can also meet with you in person if possible, and when necessary. To avoid salespeople and spammers from contacting me, I choose to only provide my phone number to clients or trusted people.
Yes, you can see what others have had to say about working with me, by viewing my testimonials page.