I was asked to create a brand new identity for a local hair salon “Bella Di Vita” from Murfreesboro Tn. The project included the design of a new logo and business card for salon owner Jessica Hallett.
For the logo Jessica wanted something clean, stylish, and modern. While playing with ideas I noticed the words “Be” and “It” hidden in the lettering of the business name. I presented the idea to Jessica of possibly using the words in highlighted fashion. This could act as a slogan and function as the logo as well. “Be it” could represent what ever the viewer wanted it to; “Be Beautiful”, “Be Happy”, “Be a Rockstar”. I highlighted the words in a different color as a way to draw attention to them.
I like to create a list of selling points or reasons why I think a design works, and present them to my clients. Here are the strong points I see with this logo:
• Seems to fit the “clean, stylish, modern” look Jessica was wanting.
• Avoids using cliche salon imagery and logo stereotypes.
• Has creative slogan built into the name.
• Logo will be recognizable at small sizes.
• Colors can easily be changed.
• Professional and unique looking design.
For the business card we shot a few photographs with my Canon Xti and 50mm lens. After an image was chosen from the shots taken, I used Photoshop and my touch up skills bring the image to life. This involved some color adjusting, a little dodge and burn, and some digital painting techniques I use from time to time.
Jessica was happy with the final result of her new business card and logo design. This is what she had to say:
“Derek is great to work with. He listened to what I had to say and created something unique and creative. What I like most about the design is that it doesn’t fit the typical salon logo. I love how he pulled a slogan from the name!”
