I was approached by Nashville based attorney Adam Hill who wanted a fresh new logo for his law practice. Adam wanted his new identity to be traditional and solid, but also something modern and unique.
Like with all my logo projects, before pencil touches paper I research my clients industry/field. This allows me to get a better idea of what they do, who their competitors are, and what overused/cliche logo designs to avoid. I learned there were way too many gavels and scales of justice’s used in law based logos, so I wanted to avoid those if I could.
For the featured concept I chose to draw up a simplified law building. After some sketching and brainstorming I noticed the pillars of the building looked very similar to the vertical sections of a capital letter “H” (for “Hill”). After implementing the idea I submitted the concept to Adam. He liked the design and wanted to see a couple of revisions.
I tweaked the logo and showed him requested color and style options. The design was then finalized. Traditional, solid, modern, and unique is what Adam wanted to portray with his new logo. Based on his feedback on the design I think this was accomplished.
