I recently decided it was time to upgrade some of my client contact forms, starting with my logo design proposal. And now I’m sharing it with anyone who may find it useful. You can download an editable logo design proposal InDesign file or a non editable logo proposal pdf to use as a reference.
There are a couple of other logo proposal templates available online, but I found them either too wordy or not really focused specifically for logo projects. I also don’t believe it’s a good idea to combine a price proposal with a contract. The goal is simply to get the prospective client to agree to your price and agree to work with you (a sales pitch of sorts). The contract can come afterwards. Starting small is the best way to get a foot in the door.
Anyway, below is the text included in my proposal. You will notice I don’t immediately discuss pricing, but instead take the opportunity to briefly tout some of the benefits of working with me. Since many clients shop around and contact multiple designers or agencies for price quotes, it doesn’t seem like a bad idea to remind them why they should hire you.
Thank you very much for considering me for your design needs. I’d love to earn your business and help your venture prosper. Before I jump directly into pricing, please let me briefly outline a few things that will help you better understand your investment if you wish to move forward and work with me.
To give you an idea of what to expect from a logo project, below is an overview of the process. Since every project is unique, the approach may differ, but will always include the following components:
Research: Once you commit to working with me and down payment is made, I’ll ask you a few more specific questions. The info you provide will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn about your industry, competitors, etc.
Creating: With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to come up with as many quality designs as possible in the timeframe your project allows.
Refining: Now comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and color schemes.
Presentation: Your logo(s) will be presented to you in mockup form (ex: on a business card, signage, etc). This will give you a better sense of what the logo will look like in real life application, or as part of a cohesive brand. Included with these previews, will be an analysis of the logos.
Revisions: Upon your feedback, any necessary changes to the presented logos will be addressed (i.e. color, type, graphic modification). In the rare instance you find none of the logos I present to you satisfactory, additional concepts can be purchased at my hourly rate.
Finalizing: Upon your approval of a logo, final payment will be expected. After payment clears, final design files will be sent via email or Dropbox. Assistance with printing can be arranged, as well as any stationery or branding design needs.
Benefits Of Working With Me
– Your project won’t be juggled around between designers. You will be working with me only.
– Your logo won’t be outsourced, crowdsourced or subjected to any unscrupulous practices.
– Your logo designs will be created from scratch and never include any clip-art imagery.
– Your logo will benefit from my specializing in identity design and having years of experience.
– Your logo will be approached with a mindset of quality over quantity, and void of cliche ideas.
– You will receive quality service and prompt one-on-one communication throughout the project.
See What Others Have To Say
“Great service. I found Derek by chance. he took me through the design of my site, worked seven days a week on it and the result is a great looking professional site. My business partner said it was “awesome” when he first saw it. Lots of helpful advice on marketing as well. Derek is always there to steer you in the right direction. Thanks for the help.” – David Harris / Decisions Direct
“I hired Derek to design a business logo for my executive search firm in 2011. Derek was very thorough while developing a strong understanding of my industry and company allowing him to create a logo/brand that is unique and identifying for our services. I’m very happy with the results and will use Derek for future creative needs.” – Michael Biek / Thomas Cavanagh
“Derek was great to work with. He took my ideas and created an impressive advertisement. His emails were prompt and the advertisement was completed days before the deadline. This was my first experience with a graphic designer and was a positive one.” -Marcella Bryant / Hillcrest Healthcare
“Our experience with Derek has been nothing short of incredible. His knowledge of both graphic art & modern design trends provided a valuable perspective to our branding campaign. Derek went beyond what was expected and provided a professional logo for our business and graciously updated our website for a great price. Prompt service and courteous work ethic were also great factors in making the projects successful and enjoyable. Looking forward to the next one!” -Dwan Hill / Crystal City Inc
“It was a pleasure working with Derek for our logo and letterhead. He carefully evaluated our needs in a very organized and professional manner. Eventually, after multiple small steps and daily emails he delivered exactly what we wanted. He is a talented graphic designer and we plan on using his services again.” -Michael Stephanides / Stephanides Plastic Surgery
“Derek designed our logo, website and business cards. We now get a lot of our clients from the website traffic, so his designs have definitely helped us make more money. We definitely recommend DesignBuddy’s services as a worthy investment.” -Jason Holley / Speedy Line Striping
Include a breakdown of your client’s project here, detailing your basic understanding of what your price quote entails. Ex: logo and business card design for online furniture store, etc.
The following price quote and cost breakdown has been customized to fit the requirements of your project. If you have any questions or concerns please let me know. When I price a project I must not only consider my pay, but also the many costs involved with offering a professional service. These expenses include taxes, education, computers, fonts, software, drawing tablets, & other office equipment.
– Based on the information you’ve provided to me so far, I can offer the following for $xxx:
– 2-3 unique logo concepts for you to choose from (narrowed down from many sketches/ideas).
– Two rounds of revisions offered on the logo design you choose.
– 1 business card design, including 2 rounds of revisions.
– A time frame of 2-3 weeks allotted for research and conceptualization of initial concepts.
– An additional 1 week (after logo approval) be allotted for revisions, creation of stationery design and identity guides.
– Max 30 work hrs allotted for entire project. This includes time spent with communicating, revisions, etc.
If the price quote above is out of your budget range, I can offer a slightly reduced rate by lowering the 40 work hours down to 30. The limitation here of course, is that less time will be allowed for conceptualization. The amount of concepts I’d be able to offer would be 1 (maybe 2 if time allotted).
If for any reason you are not happy with the concepts I present to you, the option to purchase more work hours will be available. Please note however that this is a rare occurrence, as most of my clients are satisfied with initial concepts and never pay more than the initial agreed to amount.
You will never be charged more without your knowledge and approval. Deception is not my thing.
If you find my price quote reasonable and would like to move forward and hire me for your design project, the signing of a project agreement form will be required (to protect both you and I), along with a 50% non refundable retainer payment (click here to learn why this is necessary).
If you have any questions, concerns, or would like to discuss things further before proceeding; please do let me know. I’d love to earn your business. Thanks (client name here).
This is by no means the perfect proposal, but I think it’s an improvement over my last. Hopefully others will find the template of some use, either as a reference or starting point. I’d love to hear what methods other designers are using for project or pricing proposals. Please share your thoughts by commenting below. As always, thanks for reading.