Derek Kimball

I'm a graphic designer specializing in logo design, brand identity and print design. If you enjoy this blog, consider subscribing via the "newsletter" in the website menu above. Thanks for reading.

All stories by: Derek Kimball
  • kevin

    That is very helpful when it comes to designing the logo. However I feel that looking at competitors may inhibit the designers creativity since he will create certain parameters

  • DesignBuddy

    Kevin, good point. I definitely see what you’re saying. I find the benefits out way the negatives, but that’s just personal preference.

    I like to be able to see what sort of imagery is commonly used in a client’s particular field. This seems to give me a better understanding of what graphic elements are used and over used. Sometimes I pick up an idea or two as well, which I can implement into my client’s logo design in my own unique way.

    On the other hand, I do often try to sketch out ideas prior to doing any field research, for the exact reason you mentioned. What ever feels right I guess.

    Thanks for the comment.

  • Sonia

    Hello Derek,

    I am about to graduate with an A.S. in Graphic Design, and you’re posts have REALLY helped me out with some things I’ve been worried about. However, I do still have one question: When emailing stationery, business cards, logos, etc. to clients, do I just send it to them and have them print it with a printing company of their choice? Or should I contact a printing company, have it printed for my client and have that sent to them? I would really appreciate some advice. Thank you


  • DesignBuddy

    Hi Sonia, I’m glad my articles have been of help to you. To answer your question: For most of my clients, they handle their own printing. I simply provide them with printable files along with a recommendation of print shops. The client then handles the rest. I also always provide a text document alongside the print files, which outlines the printing needs and includes my contact info (just in case the print shop needs to contact me for any reason).

    For the neophyte clients (or those who just don’t want to deal with print shops); I do offer a full service where the client doesn’t have to do a thing (I send files off for print, I pick up final prints and hand deliver them to the client). This of course costs extra and shouldn’t be done for free. Time is money.

    Other tips:

    • Don’t forget to mention in your project agreement (contract) with the client; that it’s up to them to double check for typos / grammatical errors. • • If the client opts to work with the printer directly, recommend they get a “print proof” or sample print before a full print run.
    • Make it clear in your contract, that you will not be held liable for poor print shop work.

    Please let me know if this answered your question. Thanks and good luck as a designer. It’s a very competitive field, but if you work hard and find your niche, you’ll have a fighting chance :)

  • Designhill

    Creating a logo for any business is very important as it create brand identity which helps to generate business for any company. So while creating a business logo a professional designer should follow the process for logo. Professional should work on the business theme and colors before logo work.

  • DesignBuddy

    Thanks Raymond. From a client’s standpoint, I’d say the following factors determine if the designer is right for the job: 1) designer’s past work (portfolio) is in line with the style of work client is looking to achieve, 2) designer seems knowledgable, professional and experienced, 3) designer can communicate well (via blog articles) or email/phone conversation, etc.

    I often point clients to either of the following articles that may help them make the decision easier:

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