My Logo Design Creation Process

12/18/2011 2:21 am / by / 8 comments

my logo design process

Every designer has their own approach to the logo creation process. Here is mine:


The initial step with any project is determining the customer’s needs. I ask anyone interested in working with me, to first fill out my project questionnaire. This supplies me with enough information to determine if I’m right for the job, and if so, provide a price quote and proposal. From there, we can discuss things further over a cup of coffee or phone chat if needed.


Once a project is underway, I spend some time researching my client’s business more in depth. This may include me asking more questions, viewing your company website if you have one, and learning a bit more about your industry. This extra research is key to creating an appropriate and non generic design.


The most time consuming part of logo projects is the conceptualizing stage. The process usually begins with the drawing out on paper a list of keywords that best reflect your business/venture. This offers a good starting point for sketching out and brainstorming of ideas. I usually end up with pages full of rough concepts, which are then narrowed down to a select few.

Refining Stage:

This is where the best ideas conceived in the conceptualizing stage are pursued further. Worthy sketches are scanned into the computer where they can be redrawn digitally in Adobe Illustrator. Time is also spent finding appropriate typefaces and possible color schemes. On occasion (especially with more elaborate logos), I will skip the refining stage and simply present the client with a rough version to see if the idea is even worth pursuing before time is wasted perfecting it.


Rather than send clients logo previews over simple white background, I display the designs in mockup form (on business cards, packaging, signage, etc). This helps provide a better sense of what the logo will look like in real life application or as part of a cohesive brand. Along with each preview, I include a write up detailing my thoughts on each logo.


Upon feedback from the client, any necessary changes to the presented logos will be addressed (i.e. color, type, graphic modification). In the rare instance none of the logo concepts are satisfactory, additional concepts can be purchased.


Once a client gives the thumbs up on a logo and makes final payment, I compile all design files and send via email or Dropbox. Assistance with printing can be arranged, as well as any stationery or branding design needs.

If you have any questions about the mentioned work flow, you can contact me here. If you would like to acquire my services, you can hire me here.

This website is authored and run by Derek Kimball; a self employed freelance graphic designer specializing in brand identity and print design since 2007. Want to receive inspiring and informative future blog posts via email? Subscribe Here. You can also follow me on: Twitter , Pinterest , Facebook , Google+ , Behance , Dribbble



  1. kevin says:

    That is very helpful when it comes to designing the logo. However I feel that looking at competitors may inhibit the designers creativity since he will create certain parameters

  2. DesignBuddy says:

    Kevin, good point. I definitely see what you’re saying. I find the benefits out way the negatives, but that’s just personal preference.

    I like to be able to see what sort of imagery is commonly used in a client’s particular field. This seems to give me a better understanding of what graphic elements are used and over used. Sometimes I pick up an idea or two as well, which I can implement into my client’s logo design in my own unique way.

    On the other hand, I do often try to sketch out ideas prior to doing any field research, for the exact reason you mentioned. What ever feels right I guess.

    Thanks for the comment.

  3. Sonia says:

    Hello Derek,

    I am about to graduate with an A.S. in Graphic Design, and you’re posts have REALLY helped me out with some things I’ve been worried about. However, I do still have one question: When emailing stationery, business cards, logos, etc. to clients, do I just send it to them and have them print it with a printing company of their choice? Or should I contact a printing company, have it printed for my client and have that sent to them? I would really appreciate some advice. Thank you


  4. DesignBuddy says:

    Hi Sonia, I’m glad my articles have been of help to you. To answer your question: For most of my clients, they handle their own printing. I simply provide them with printable files along with a recommendation of print shops. The client then handles the rest. I also always provide a text document alongside the print files, which outlines the printing needs and includes my contact info (just in case the print shop needs to contact me for any reason).

    For the neophyte clients (or those who just don’t want to deal with print shops); I do offer a full service where the client doesn’t have to do a thing (I send files off for print, I pick up final prints and hand deliver them to the client). This of course costs extra and shouldn’t be done for free. Time is money.

    Other tips:

    • Don’t forget to mention in your project agreement (contract) with the client; that it’s up to them to double check for typos / grammatical errors. • • If the client opts to work with the printer directly, recommend they get a “print proof” or sample print before a full print run.
    • Make it clear in your contract, that you will not be held liable for poor print shop work.

    Please let me know if this answered your question. Thanks and good luck as a designer. It’s a very competitive field, but if you work hard and find your niche, you’ll have a fighting chance :)

  5. Designhill says:

    Creating a logo for any business is very important as it create brand identity which helps to generate business for any company. So while creating a business logo a professional designer should follow the process for logo. Professional should work on the business theme and colors before logo work.

  6. Ramond says:

    Great post. What factors go in to determine if you are right for the job?

  7. DesignBuddy says:

    Thanks Raymond. From a client’s standpoint, I’d say the following factors determine if the designer is right for the job: 1) designer’s past work (portfolio) is in line with the style of work client is looking to achieve, 2) designer seems knowledgable, professional and experienced, 3) designer can communicate well (via blog articles) or email/phone conversation, etc.

    I often point clients to either of the following articles that may help them make the decision easier:

  8. sadique says:

    very helpful content . thank you so much

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