Every logo designer has a different approach to their creation process. For me, I prefer to spend the extra time creating designs that best represent my client’s company or venture. On average I spend around 30-40 hours on each logo project. Here is an outline of my creation process:
Whether it’s in the form of a face to face interview, a phone call or a project questionnaire, a design brief is a very important part of any project. I first ask clients to fill out my project questionnaire, as this helps me establish a price quote and determine if I’m the right guy for the job. Once a project is agreed upon and under way, I may ask a few more specific questions to help gain a full understanding of your design needs.
One of the first steps in my logo creation process is researching/analyzing. This involves perusing the info you have provided me, as well as ensuring I have a good understanding of your business, your field of expertise, and competition. I’ve found that it’s also sometimes beneficial to examine existing logos in the industry of the client I’m doing work for. This can be a good way of determining what cliche imagery to avoid.
The most time consuming part of most logo projects is the conceptualizing stage; which involves a whole lot of brainstorming and sketching of ideas. The process typically begins with the drawing out on paper, a list of keywords that best reflect your business/venture. From these initial keywords, I’m able to create a web of new relative keywords. Many creative ideas have resulted from this brainstorming method…ideas that may have otherwise gone undiscovered.
This is where the best rough concepts created during the conceptual stage, are refined into presentable logo designs. The process often includes recreating paper sketches into digital, scalable format. Some time is also spent choosing colors and typefaces for concepts. On occasion (especially with more elaborate logos), I will skip the refining stage and simply present the client with a rough version to see if the idea is even worth pursuing before time is wasted perfecting it.
Before sending final logo concepts off to my clients, I first like to get some feedback from close friends. Their input can be helpful. Once I’m happy with the designs, previews of the logo concepts are sent off to the client, along with a write up detailing why I think the logos are good ones.
Upon feedback from the client, any necessary changes to the presented logos are addressed. This usually involves color or font tweaks. If none of the logo concepts are satisfactory, it’s back to the drawing board.
Once a client gives the thumbs up on a logo, any necessary stationary will be created and final design files will be emailed upon final payment received. My services don’t end here. I offer lifetime support on all of my logo creations (answering future questions, assisting with printing needs, etc).