I’m not someone who puts too much weight into polls, simply because they only reflect a small % of people, but it’s hard to dismiss a study conducted by BaseKit, where 70% of the 577 people surveyed, claimed they would not buy from a company with a poorly designed website. Two thirds of these people also said that the look of a website was more important to them than the location of the website business.
“It has never been more important to present your company professionally online. In the digital age, consumers expect a company to have a well thought-out online presence. This is supported by the fact that two thirds of businesses believe that a website has more impact on its success than location,” comments Chris Winstanley, Head of Marketing at BaseKit.
I don’t think this survey reveals anything shocking by any means, but it does help add a bit of validity to how much aesthetics and good design play a roll in people’s perception of a company. In today’s ultra competitive world, business owners need to do anything they can to gain an edge. Sometimes the most overlooked, easiest, and cheapest way to do this, is by simply making sure you have a solid website and logo.
The mentioned study/poll took place in January 2011 in the UK, by “OnePoll”, on behalf of website hosting company “BaseKit“. So, what are your thoughts on this survey?