business card design
letterhead design
logo on store sign
  • Project Overview

    Logo / identity design for “Custom Rugs Co. Nashville”, a middle TN custom rug supply store. View the creative process in the section below.

  • Design Approach

    The logo graphic includes a design resembling that of a carpet pattern. The benefit here is that it can be used as a stand-alone visual identifier on it’s own, and also a repeating pattern on stationery, website background, packaging, etc.

    For the color scheme, I thought the neutral tan worked well aesthetically. It’s also a color that goes well against most others. To break up the long name, I used a serif font on the top and sans serif with wide spacing on bottom. A bit of classic and modern.