OverviewThis logo was created for "South Loop", a startup clothing company out of Chicago. The client wanted the logo for his new apparel line targeted mostly towards middle aged men. He wanted the design to reflect "city life".
The design is 100% custom made and created from scratch. I initially sketched out a variety of script style lettering and approached the client with my favorite. He gave me the go ahead. From there, I refined the sketch and redrew it digitally. The logo is now printed up on t-shirts.