Brand identity for fictitious yoga studio. This concept was originally created for a client of mine, but they opted for another design. Learn more about the creative vision by clicking the “design approach” section below.
This custom sun and moon logo is meant to convey day and night, ying/yang, the cycle of life, etc. Rather than relying on color to achieve depth, I used line shading so that the logo can remain versatile and be displayed in single color if needed. This logo was an un-used concept from a client project and is currently for sale.