Apple revealed a multi-colored version of their iconic logo recently at an ipad keynote event. While many bloggers are mislabeling this as a “new logo design” for Apple, is is nothing more than a revamp of the same logo graphic Apple has been using for the past 36 years.
It’s currently unknown whether Apple intends to replace their existing monochrome design with this colorsplash version, or if this is just a temporary thing. The Huffington Post has reached out to Apple in attempt to learn more but at the time of this writing has not received a response.
What are your thoughts? In interest of branding, do you think employing color into their marketing and/or products would be a smart move for Apple or should they stick with the monochrome color scheme that has apparently worked so well for them the past 14 years?