Bing has updated its logo design with some subtle changes. These changes include: the color yellow being swapped for a turquoise green, the lower case letter “b” being replaced with an uppercase “B”, and the logo’s icon given a thinner and more refined look.
New Bing Logo
According to a Microsoft spokeswoman, the color change was made because they were “needing something that displayed more easily throughout the variety of Microsoft devices and services”.
Old Bing Logo
I’m not going to knock this design, though I am curious about a couple of things:
As mentioned above, Microsoft’s reason for making the color change, was because they wanted something more versatile. While versatility is definitely important, it’s hard to see how the green color is considered more versatile than the yellow. The shade of darker yellow seems to display just as decently over both dark and light backgrounds as the green.
Also slightly questionable is why Microsoft opted to capitalize “bing”, but not the “b” icon as well. The intent was most likely to give the logo a more grown up feel, though by doing so, they lose the consistency of the prior design’s use of lowercase throughout.
What do you think? If you’d like to share your thoughts on the design, please do so in the comments below. If you’re a non-designer and are wondering why on earth anyone would give a damn about subtle logo revamps, I guess you could compare it to a musician’s love for music, or a chef’s curiosity of culinary.