75% of consumers are more likely to recommend a brand because it provides simpler experiences and communications. In the United States, 29% of people said they would spend more money with companies who utilized simplicity in the consumer experience.
These findings and more come from a recent SiegelGate study titled the “Global Brand Simplicity Index“, in which some 10,000 participants were asked branding related questions and their answers analyzed.
While it’s difficult for me to put much credence into polls, studies and surveys; they can be interesting nonetheless. So what’s your take? I’ll leave you with this short video breakdown of this branding study; worthy of a watch for any business owner or brand developer.