DC Comics just unveiled a new logo design as part of their effort to modernize their legendary brand. Along with the new logo, the company has a new website and updated character designs that were revealed last year.
Apparently this redesign also comes as a result of DC trying to appeal to newer audiences. The success of their rival Marvel in both the comic book world and Hollywood apparently had something to do with this overhaul as well.
Here’s what Nicolas Aparicio of Landor & Associates (the design agency who created the new logo) had to say about the new DC identity design:
“the new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”
Based on the feedback I’ve gathered from various comic book forums and blog comment threads, the new logo receives more negative reviews than positive. A common complaint is that the logo seems too corporate. Another is that the “D” doesn’t really resemble a letter “D”.
Those in favor of the logo redesign seemed to be attracted to the more enhanced mock-ups which show variations of particle effects and 3-dimensional elements (see below image).
My personal thoughts on the logo are mixed. I think the overlapping “D” idea is quite creative, but I agree with what many are saying; it’s a little difficult to recognize the overlapping part of the design as a letter “D”. I also think the logo looks a little too corporate when shown in plain form, but when displayed in more fancy styling; becomes a bit more appealing.
The logo, regardless of what DC fans think of it, will be the new face of the brand and will be seen by millions of movie goers this summer when the new Batman movie “The Dark Knight Rises” appears on theatre screens worldwide.
So what are your thoughts on the logo design? A move in the right direction or a step backwards?