Get More Clients With Foot In Door Trick

585 396 Derek Kimball

psychology of persuasion

The video below illustrates how it’s easier to persuade someone to do something if you start small. This is called the “foot in the door effect”. The surprising thing (as shown in the video study) is how much of a difference starting small actually seems to make.

I’m no sales expert, but I’d assume the same applies to selling a product or service. Which is why stores offer samples, bloggers offer freebies in exchange for newsletter signups, car dealers offer small monthly payments, etc. Something to consider the next time you are left with the option of selling your client on a logo design vs a complete branding package?

On a side note, if you find the subject of persuasive psychology interesting, check out the book “Priceless“. It’s an interesting read on the trickery of pricing.


Derek Kimball

Derek is the founder of DesignBuddy and a full time graphic designer. He specializes in logo creation and visual branding. Over the past 13 years Derek has helped hundreds of clients grow their business and establish a stronger brand identity. View his portfolio, or get in touch. If you'd like to receive an occasional free newsletter with useful design related content, please subscribe here.

All stories by: Derek Kimball