I designed this logo for my wife Jess’ soon to be hand made jewelry shop on Etsy. She will be selling wire wrapped earth stone necklaces and other custom hand made items. The name “Adularia” comes from a type of gemstone.
I had quite a bit of creative freedom on this project. The only requirement really, was that the logo not look too modern. Jess liked the idea of something with a “bohemian” or “art nouveau”vibe. She wanted an old time more vintage feel.
Since future products may be introduced at a later point (hand made soaps, etc), it didn’t make sense to incorporate specific imagery into the design. I decided to try my hand at some custom script, drawing the “Adularia” lettering from scratch. The ambiguous and non specific nature of the logo and name should leave room for future growth or product line changes.
I created the bookend “A’s” in mirrored fashion to give some symmetry to the design. Adding the flourish/tail on the middle “A” is meant to provide an extra touch of visual interest. I also modified slightly, the “moon” text… adding curvy serifs to the letters.
The next step is business cards, setting up her Etsy shop, printing tags, packaging and so on. I’ll update this post when her shop goes live.