A few weeks ago Yahoo announced their plans to reveal a new company logo at the end of their “30 days of change“. Well, that time is now, so here is Yahoo’s new logo design, released just minutes ago:
Yahoo says they wanted to keep their famous yodel, color purple and trademark “!”, but were in need of a logo to help them achieve the “modern” look they were going for. If modern means “boring” and “uninspiring”, I’d say they’ve succeeded. Or am I being too harsh? Here are some interesting comments from a LinkedIn discussion regarding the new logo design:
“Yahoo’s new logo is underwhelming. Really? This is it? If it’s supposed to be more modern than it’s predecessor, why use letter forms that shout “Optima?” Out of 1 to 10, I’m giving it a yawn.” -Michelle Michon
“Did they need a new logo? If so, it’s OK. Yahoo doesn’t need to entice people to use their services, you are generally ‘forced’ to Yahoo by your service provider. So for me, the design of the logo has no real value. It is still recognizable, and they have not strayed far enough away from the old wordmark to confuse users.” -Doug Shaw
“Wow! So Mary Tyler Moore of them! The options looked more like an exercise in typing something in Illustrator and running down the font list of a free fonts website. I guess money not only can’t buy you love, it can’t buy you creativity either.” -Darin Kirschner
“I actually like it… simple, subtle, architectural…” -Nancy Sheeber
What are your thoughts on this logo? Do you think it reflects the company well? Is it an improvement from it’s long lasting predecessor?