Logo for MD Steven P James. After retiring from 20 years as a physician executive, Steven wanted an identity for his new psychiatric practice in Rancho Santa Fe California. View the creative process for the project below.
Because of the client’s specializing in mood and sleep disorders, an emphasis on the brain was deemed appropriate. The concept shown above conveys the idea of unlocking one’s brain. The use of negative space (key being in both black and white), allows for the logo to not rely on multiple colors to achieve it’s effect. This project is still ongoing.