Logo for MD Steven P James. After retiring from 20 years as a physician executive, Steven wanted an identity for his new psychiatric practice in Rancho Santa Fe California. View the creative process for the project below.
Because of the client’s specializing in mood and sleep disorders, an emphasis on the brain was deemed appropriate. The concept shown above conveys the idea of unlocking one’s brain. The use of negative space (key in both black and white), allows for the logo to not rely on multiple colors to achieve it’s effect. The client ended up wanting to go in another direction with the logo, though I felt this was a design worthy of showing in my portfolio. The logo is for sale if anyone is interested.