I was asked to create a new company logo & brand identity for “Patel Psych”, a Hopkinsville Ky based psychiatry practice. Learn about the creative process in the section below.
The client wanted a simple design and a graphic element that could stand alone from the name if needed. A variety of concepts were explored with this project, with us finally settling on this spiral letter “P” design that ties in the human brain and the company’s initial in a creative and visually interesting way. While there was a difference of opinion on how the logo should be displayed, we both agreed that the overall concept was a suitable one.