“SquareSpace”, a web based service that allows users to build their own websites, recently announced a new logo generator service. Starting at just $10, users can obtain a stock logo in a matter of minutes…a process as simple as entering in a business name and choosing from a selection of pre-made icons/graphics.
This new offering by SquareSpace has caused some stir in the design community. Many designers are concerned that the service will make it more difficult to compete in an already saturated field. Others worry about the devaluing and slow degradation of the profession with services like these.
As a designer, I myself am not worried about losing prospective clients to stock logo sites and I’d think any designer who offers a quality service shouldn’t either. Why? Because entrepreneurs and business owners who are serious about their ventures aren’t going to settle on a $10 stock graphic as the face of their company or brand. They understand that research and human interaction are crucial elements of creating a custom and appropriate identity.
If anything, these stock logos will help weed out the cheap people who you don’t want to work with anyway…you know, the ones who expect you to design a quality logo for $50.
And besides, these stock logo sites are nothing new. Sure they (along with outsourcing and crowdsourcing) may contribute to low price conditioning, but there will always be business owners who will continue to rely on professional designers that offer a quality service.
So what are your thoughts? Please add to the discussion below.