If you work in logo design, you’re familiar with all of the cliche logo styles (ex: swooshes/arcs, overuse of Helvetica, etc). But have you noticed the recent trend in X style logo designs (saltires)? They seem to be everywhere these days. Ean MacKaye apparently noticed so many of these logos, that he began compiling them on his Your Logo Is Not Hardcore page.
I’m not so sure that a collection of logos necessarily proves overuse of a logo style…although these X/cross style logos do seem prevalent lately. The best bet for any logo designer is to avoid any suspected trends. What makes a good designer good is their ability to take a generic idea and make it unique…make it their own.
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